Pixel.bet Journey to eSports Prominence



Sometime in early January of 2018, Pixel.bet made its claim known in the eSports betting scene after launching a dedicated eSports betting site. Pixel.bet only targeted the European market during its early years, operating under a Curacao gaming license. This meant that the betting provider was not available in the UK because it did not have a license from the UK Gambling Commission at the time.

Pixel.bet Journey to eSports Prominence

Initially launched in Beta mode, their platform sought to cover eSports tournaments, including the major ones such as League of Legends (LoL), Heroes of the Storm, Starcraft, Dota 2, and Counter-Strike: Global Offensive (CS: GO) that regularly feature in eSports tournaments. This might have been good news to eSports fans, but Pixel.bet's CEO at the time, Mr. Richard Smith, had plans to expand the eSports coverage and provide a dedicated platform instead of having eSports games tucked away in a small corner in a betting site that focused on football or tennis in his words.


During Pixel. bet's early years, in September 2018, Leo Vegas Group, a Swedish gaming company, acquired a 51% stake in Pixel Holding Group Ltd. This acquisition was made through LeoVentures Ltd, a move inspired by the investors' visions, which aligned perfectly with Pixel.bet's. From a statement released from Pixel.bet, this initial partnership aimed to move the company to the next phase, allowing it to "gear up for a broader launch." In addition, LeoVegas increased its stake on Pixel by 34% following eSports growth in recent years to further bolster its efforts.

Key Partnerships

Playson Taps Into Pixel.bet’s Network

Partnerships undoubtedly play a significant role in LeoVegas' operations. The LeoVegas and Pixel.bet collaboration has been instrumental. This move saw Pixel.bet incorporate some of Playson's top titles into their expansive gaming portfolio. However, Playson was the primary beneficiary in this partnership, as it boosted its engagement in German and Scandinavian markets, where LeoVegas mainly operates.

From Playson's commercial partnership, Pixel.bet CEO Erick Kristiansen lauded efforts between these two gaming providers, with Playson bringing a cutting-edge content suite and impressive gameplay features.

Pixel.bet Partners with PandaScore

Recently, PandaScore, a live eSports odds and data provider, penned down an agreement with Pixel.bet. This agreement will see PandaScore provide Pixel.bet with their innovative eSports stats widgets designed to furnish Pixel.bet eSports players with key player stats to help them make informed picks.

Over the years, Pixel.bet's players have always relied on external data while placing bets. A lack of official data is to blame for the struggle faced by esport betting providers to provide their fans with the right content. The Pixel.bet/PandaScore partnership is hailed as the first of its kind in the eSports betting industry.

Flavien Guillocheau, PandaScore's CEO, remains optimistic about this partnership, citing that success in eSports betting is anchored on sound judgment and some luck. As he expressed his delight in the deal, he also pointed out his desire to partner with other leading esport betting sites.

Pixel.bet Overview

Pixel.bet is undoubtedly an innovative gaming destination for eSports enthusiasts. Gamers set up this platform, which means that the gaming experience offered here is tailor-made for them. Thanks to its impressive mix of fun and professionalism, a genuine understanding of gamers' needs remain evident across this platform.

Recently, Pixel.bet launched a dedicated esport betting platform that promises unmatched creativity and innovation in their coverage. This platform ticks all boxes in the following areas.

Betting Markets and Odds

If there is an area where Pixel.bet thrives, it should be in their betting markets and odds. The site offers a variety of bet types on virtually every eSports event. Besides the ordinary winner bets, the site provides a long list of betting options such as kills and handicaps. Pixel.bet performs exceptionally well in this department, and more betting markets and odds could soon be on their way.

Website Design

Pixel.bet's website design is impressive in many ways. For starters, their new site is super easy to navigate and locate. The site's pink, purple, and mauve color scheme with green highlights promises an irresistible design that entices any bettor.

Live Streaming

eSports punters today highly regard the live streaming feature. Pixel.bet offers live stream links on all of its pages to help punters follow the games when placing wagers. Their live stream feature covers both pre-match and live games and is supported by Twitch (an interactive live-streaming service).

With an impressive variety of eSports betting markets along with a host of other features, it remains evident that Pixel.bet serves a sport among the best esports betting sites. Also, the fact that the bookies offer a casino section is a testament to the fact that Pixel.bet has the interest of players at heart. But with eSports being their primary focus, it is best to shelve the casino story for another day.

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